John Lewis and Waitrose have come together to spread holiday cheer through their heartwarming ‘Give A Little Love’ Christmas ad campaign. This year, the focus is on kindness and caring, inspired by the incredible generosity shown by the British public during the challenging times of the pandemic. The campaign aims to bring real change to those who have been most affected by the trials of 2020.
The beautiful two-minute ad, brought to life by Adam&eveDDB, shares a touching narrative about the power of spreading love and kindness to others. Through a collection of artistic vignettes, the ad showcases how small acts of kindness can truly make a difference in the world. Additionally, the ad shines a light on the importance of supporting charities like FareShare and Home-Start, which provide vital assistance to those in need.
In a break from tradition, John Lewis enlisted the talented British singer Celeste to create the original song ‘A Little Love’ specifically for the ad campaign. The goal is to inspire audiences to embrace kindness and love this holiday season.
Pippa Wicks, executive director of John Lewis, has underlined the company’s commitment to making a positive impact and supporting communities in difficulty. She stressed the significance of kindness, particularly in times of hardship, and encouraged everyone to do their part in spreading a little love this Christmas.
With the ad campaign set to reach audiences far and wide, John Lewis hopes to motivate viewers to make a difference in the lives of others, highlighting the profound impact even small acts of kindness can have. The resounding message is clear: this festive season, let’s give a little love to those who need it most.
To learn more about John Lewis’ ‘Give A Little Love’ campaign and find out how you can get involved, visit their official website here.
For more information on how you can support charities like FareShare and Home-Start, and make a difference in your community, visit their websites FareShare and Home-Start.
