Italian luxury footwear company Giuseppe Zanotti has recently announced a new licensing deal with New York label Area. This partnership will see Giuseppe Zanotti designing, producing, and distributing a footwear line for Area on the wholesale channel. Both brands aim to capitalize on their popularity and create a successful collaboration that spans multiple seasons.
Founded in 2014 by Beckett Fogg and Piotrek Panszczyk, Area has gained a dedicated following among celebrities and was a finalist at the renowned ANDAM Prize in 2021. Known for its unique style inspired by 1920s cartoon characters, as well as elements of surrealism and pop art, Area’s aesthetic will be translated into their upcoming footwear collection.
The first collection resulting from this collaboration will be showcased at Area’s runway show during New York Fashion Week. Following a ‘see now, buy now’ format, the Spring/Summer 2024 collection will be immediately available for purchase at the label’s retail partners. The collection will feature 30 different shoe models, including pumps, ballerina flats, and wedge sandals, all meticulously crafted in Italy.
Giuseppe Zanotti and Area have plans to expand their partnership with a Fall/Winter 2024-25 collection. This upcoming collection will be presented to buyers at Giuseppe Zanotti’s Milan showroom, as well as at the Tomorrow showrooms in Milan and Paris. These showrooms will provide an opportunity for retailers to view the new collection and place orders.
By entering into this licensing deal, Giuseppe Zanotti strengthens its position in the luxury footwear market. The company, which boasts L Catterton investment fund (linked to LVMH) among its shareholders, already manages the footwear line of French designer Alexandre Vauthier through a licensing agreement established in 2021. This new partnership with Area allows Giuseppe Zanotti to tap into the label’s glamorous and popular aesthetic.
Giuseppe Zanotti was founded in 1995 when the namesake owner acquired shoe manufacturer Vicini. Located in San Mauro Pascoli, Italy, an area renowned for its shoemaking heritage, Giuseppe Zanotti initially produced shoes for various major labels alongside its own brand. Over time, the company shifted its focus to developing the Giuseppe Zanotti collections. Today, the brand offers a wide range of luxury footwear for women, men, and children, as well as leather accessories, jewelry, and ready-to-wear garments. The Giuseppe Zanotti footwear lines are distributed worldwide through approximately 70 multibrand retailers.
Links:
1. Giuseppe Zanotti Official Website
2. Area Official Website
