Gisele Bündchen, the world-renowned supermodel, has made a triumphant return as the face of Frame’s highly anticipated spring 2024 campaign. Photographed by Erik Torstensson, co-founder and creative director of Frame, the campaign was shot in Miami, adding a touch of sun-drenched glamour to the collection.
This collaboration between Gisele and Frame is not their first endeavor together, as the stunning model was unveiled as the brand’s latest face during New York Fashion Week. The announcement sparked a flurry of excitement and spurred a surge in sales for the brand’s most coveted pieces, including the Leather Midi Vest Dress, the MC Denim Jacket, and the Le Mec Jean.
Building upon the success of their previous partnership, Frame is optimistic that this new campaign will achieve similar results. However, this time, the focus shifts away from capturing paparazzi shots and instead invites viewers into the private world of the Frame woman.
Captured in a bedroom setting, Gisele unveils a “pared-back and barefoot” look, exuding effortless elegance in vintage-inspired denim. The collection emphasizes Frame’s unsurpassed expertise in denim craftsmanship, showcasing their top silhouettes for the season, including Le Jane, Mariner, and The Extra Wide Leg. Additionally, the collection introduces Jetset, a travel-day denim designed for optimal comfort, featuring a seamless design without hardware or pockets. Gisele also effortlessly showcases a retro sweatshirt and modern minimalist white suiting, highlighting the versatility of Frame’s offerings.
The newest collection has now hit the shelves of various esteemed retailers, making it easily accessible to fashion enthusiasts worldwide. Shoppers can find the sought-after pieces at upscale retailers such as Net-A-Porter, Matches, Harrods, Selfridges, MyTheresa, Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Nordstrom, and Elyse Walker.
With Gisele Bündchen reclaiming her role as the face of Frame, the brand is bound to captivate audiences once again, enticing customers with their latest collection. The campaign masterfully captures the essence of the Frame woman, showcasing the brand’s unparalleled expertise in denim and their unwavering commitment to providing timeless, versatile, and comfortable fashion choices. As Frame continues to solidify its position in the highly competitive fashion industry, this collaboration with Gisele is sure to further elevate the brand’s status, cementing it as a coveted choice for the modern woman.
Additionally, here are 2 useful links relating to Gisele Bündchen and Frame:
1. Gisele Bündchen’s Official Website: https://www.giselebundchen.com/
2. Frame’s Official Website: https://www.frame-store.com/
