Italian fashion icon Giorgio Armani is gearing up to present his latest Emporio collection in a truly unconventional setting – right next to an active airport runway. Set to take place on September 20th, the highly anticipated event will be held inside the hangar of Milan’s Linate Airport, marking a groundbreaking moment in the fashion industry.
Titled Emporio Armani Boarding, the show will showcase the Spring/Summer 2019 Men’s and Women’s collections, bringing together the best of both worlds in a spectacular display of style and innovation. To add an extra layer of excitement, an international pop star will deliver a live performance during the show, promising an unforgettable experience for attendees.
With a diverse audience of 2,300 expected to attend, including members of the public, esteemed editors, and VIP guests, the runway show is set to be a true spectacle of fashion and creativity. Lucky winners from a contest in Milan will have the exclusive opportunity to secure tickets and bring a guest along to witness the event firsthand.
Giorgio Armani shared his inspiration behind choosing an airport as the venue, emphasizing its symbolic representation of global connectivity and a sense of adventure. The iconic Emporio Armani logo has long adorned the walls of Linate Airport’s hangar, offering a warm welcome to visitors and encapsulating the brand’s spirit of freedom and modernity.
While Armani hails from Piacenza, his heart belongs to Milan, the fashion capital of Italy. Known for his omnipresence in the city, from ubiquitous billboards to his own flagship stores, the decision to bring Emporio Armani back to Milan reaffirms the designer’s deep ties to the city’s fashion heritage and status.
Link 1: Official Armani Website
Link 2: Milan Linate Airport Official Website
