Italian fashion powerhouse Giorgio Armani is making a foray into the world of luxury watchmaking through an exciting partnership with Swiss watchmaker Parmigiani Fleurier. Parmigiani Fleurier is renowned for its expertise in crafting high-end timepieces, making this collaboration a perfect fit. Together, they have created a limited edition collection called Giorgio Armani 11, which consists of 200 exceptional pieces. The collection’s name pays homage to Armani’s historic headquarters address in Milan.
The Giorgio Armani 11 collection introduces a unisex timepiece renowned for its clean and refined design. It features a square dial with gently rounded edges, adorned with precious materials and a leather strap. The watch also boasts a moon phase and automatic movement, adding to its allure. There are three material options available – steel, rose gold, and yellow gold – allowing customers to choose the one that best suits their preferences. Additionally, the collection offers five different colored dials, including blue, gray, ivory, and black.
Giorgio Armani 11 represents the perfect fusion of Giorgio Armani’s aesthetic sensibilities and the Swiss tradition of precision mechanisms, according to the company. The collection will be exclusively available in select Giorgio Armani boutiques worldwide starting from the end of this month. The steel models in the collection are priced around 20,000 euros, while the gold variants will be priced at approximately 40,000 euros.
While Giorgio Armani already offers a line of watches under its youthful Emporio brand through a partnership with Fossil, this collaboration marks the first time the main label, Giorgio Armani, has delved into the luxury watch segment. Parmigiani Fleurier has also collaborated with other prestigious brands, such as Hermès and Stefano Ricci, supplying them with high-end mechanical movements.
This partnership allows Giorgio Armani to further expand its presence in the luxury accessories market. With its reputation for producing exquisite clothing and accessories, the brand’s venture into fine watchmaking showcases its commitment to delivering timeless elegance and craftsmanship across all aspects of its offerings. The release of the Giorgio Armani 11 collection has generated great excitement among watch enthusiasts and fashion lovers alike, who eagerly await the chance to own a piece from this exclusive collaboration.
Useful links:
– Official Giorgio Armani website
– Parmigiani Fleurier official website
