Giorgio Armani Mare is set to embark on an exciting resort and city pop-up tour to showcase its SS23 collection. With the resurgence of the desire to travel among global consumers, the brand is capitalizing on this trend by opening a series of pop-up boutiques in key European and Asian cities and destinations.
The tour has already begun with pop-up boutiques in Porto Cervo, St Tropez, Puerto Banús, and Cannes. As the months unfold, additional pop-ups will be unveiled in Taormina, Shanghai, Sanya Capella Hotel, Sylt, Shenzhen Mix City, Singapore’s Marina Bay Sands, Riviera Zushi Marina, and Mykonos. By spreading its presence across these diverse locations, Giorgio Armani Mare aims to capture the attention of fashion enthusiasts and vacationers alike.
Each pop-up location will offer visitors a unique experience, immersing them in a specially designed setting. The ambiance will feature dusty shades of blue and light blue, palm trees, and stylized tropical leaf patterns on a rope-colored background. This curated atmosphere perfectly complements the collection, which caters to both day and night beachwear needs.
The collection features a wide range of clothing items for women, including tunics, fluid trousers, pareo skirts, long dresses, tops, bodysuits, and shorts. These pieces are crafted from high-quality materials such as linen, satin, and knit. The color palette is vibrant, with vivid shades of blue, purple, and light blue. Additionally, the SS23 collection offers swimwear, beach bags, clutches, beach towels, raffia bags, and espadrilles, completing the beach-ready ensemble.
Men will also find an array of options in the SS23 collection. Shirts, waistcoats, and soft trousers are adorned with geometric motifs, monograms, tie designs, and chevrons. Linen and délavé linen are the primary materials used to create a distinctly holiday-like feel. Polo shirts and Bermuda shorts complement the range, providing stylish choices for men looking to elevate their summer wardrobe. The collection will be available not only in the pop-up boutiques but also in Giorgio Armani boutiques worldwide.
Giorgio Armani Mare is not solely focused on showcasing its latest collection; it is also committed to making a positive impact through its partnership with the One Ocean Foundation. This non-profit organization is dedicated to protecting marine ecosystems and promoting a sustainable blue economy. By supporting various projects, the brand aims to contribute to the protection of marine and coastal biodiversity. For instance, in Porto Cervo, a program will be launched to restore and conserve under-pressure coastal dune belts. This socially-conscious initiative aligns with the upcoming World Oceans Day and reflects Giorgio Armani Mare’s commitment to sustainability and environmental stewardship.
To learn more about the One Ocean Foundation and its initiatives, visit their website [LINK]. For updates on Giorgio Armani’s SS23 collection and the pop-up tour, visit their official website [LINK]. Join Giorgio Armani Mare on this exciting journey of fashion, travel, and environmentalism as they bring their collection to the world.
