Giorgio Armani is joining the ranks of fashion designers announcing their plans for upcoming shows amidst the uncertainty caused by the global pandemic. The designer has set his sights on September 2020 in Milan, where he will present his Giorgio Armani and Emporio Armani collections for both men and women. While the fashion industry has been exploring virtual alternatives for fashion weeks, Armani is hesitant to fully embrace this format and is considering other options. This decision could potentially mark the beginning of a new era in the fashion world.
In a surprising move, the Armani Privé haute couture collection will be presented in January 2021, but with a twist in its usual location. Instead of Paris, where Armani has showcased his couture collections for years, the event will take place at the Palazzo Orsini in Milan. Not only is the location changing, but the collection itself will also be seasonless. In a letter to WWD, Giorgio Armani expressed his desire to create timeless pieces and reject the fast-paced nature of seasonal fashion. He emphasized that it is morally wrong for his designs to become obsolete within weeks, only to be replaced by new merchandise that is not significantly different.
This announcement comes hot on the heels of Saint Laurent’s decision to opt out of Paris Fashion Week. It seems that a spirit of rebellion is pervading the fashion industry, forcing designers and brands to reconsider their traditional approaches. The industry now faces the challenge of adapting to these changes and determining the impact they will have on fashion as a whole.
It will be fascinating to see how the fashion world responds to these shifts and what the future holds for fashion weeks and the way collections are presented. Whether it is through virtual showcases or alternative locations, the industry must navigate this new terrain. Only time will tell how the fashion industry will evolve and whether these changes will pave the way for a more sustainable and inclusive future.
Useful articles about the topic:
– “The Industry Calendar: Inside Fashion Weeks and Beyond”
– “Giorgio Armani Writes a Letter to the Fashion Industry”
