Gigi Hadid has once again been chosen as the face of Self-Portrait for their latest ad campaign. Known for featuring top models, the renowned fashion brand has selected one of the industry’s biggest names for their AW23 collection. The campaign was shot in the romantic and sophisticated city of Paris, adding to the brand’s aesthetic.
Han Chong, the founder and creative director of Self-Portrait, explained his decision to have Gigi as the brand ambassador. He believes that she perfectly embodies the modern Self-Portrait woman, with her worldly, free-spirited, and joyful nature. Having previously collaborated with Gigi in New York and London, it was a natural choice to work together again in the enchanting city of Paris.
The campaign images were captured by the talented British photographer Tyrone Lebon and styled by Marie Chaix. Gigi looks stunning in the brand’s latest collection, showcasing the pieces against the backdrop of Paris’ breathtaking architecture. The collection includes various outfits, such as a vibrant fuchsia bouclé set with a matching crop top, jacket, and mini skirt, as well as a dazzling blue sequin midi dress.
This marks the first time Self-Portrait has shot a campaign in the French capital, and they have effectively used the city’s charm to enhance their designs. The AW23 collection is already available for purchase on self-portrait.com, in Self-Portrait stores worldwide, and through their network of multibrand retailers. Customers can expect more versions of the campaign to be released in the upcoming months, offering further exploration of the brand’s offerings.
You can check out the stunning campaign images by visiting Self-Portrait’s official website: self-portrait.com. For more fashion inspiration and updates, follow Self-Portrait on Instagram: @selfportrait.
