Gianvito Rossi, the renowned shoemaker, is experiencing a resurgence in his brand’s success. After facing the challenges of the pandemic, Rossi’s shoe brand is thriving and expecting a double-digit growth in total turnover this year. With impressive annual sales of 99 million euros in 2022, the brand has returned to pre-pandemic levels.
The highlight of Rossi’s fall collection is the unique combination of posh punk and cool gothic styles, which reflects his signature minimalist aesthetic. The collection features innovative designs that showcase Rossi’s commitment to pushing boundaries in shoemaking. Notable pieces include the Metropolis shoe with stretchy plexiglass straps, providing a sense of freedom, and the Portofino sandal with graphic branding and a higher back. The Bijoux shoe stands out with its padded gold bands, creating a stunning 3D effect. Meanwhile, the all-black Vamp bootie captivates with its deep décolleté cut. Rossi’s fall collection also includes python leather square-toed boots, sleek boots with grommets, and pumps adorned with flower bud details and zippers.
Gianvito Rossi’s passion for shoemaking stems from his upbringing in a family immersed in the industry. Son of legendary shoe designer Sergio Rossi, he spent 20 years working for the family business, honing his skills and knowledge. In 2006, he launched his own line, focusing on three pillars: Modern, Feminine, and Elegant designs. Today, Rossi owns two plants dedicated to product development and manufacturing, producing over 320,000 pairs of high-end shoes annually. Retail accounts for 30% of sales, with the brand having an international presence in over 400 points of sale, distributing to 350 clients. The brand also collaborates with online retailers like Net-a-Porter and Mytheresa, contributing to 25% of total revenue through online sales.
Looking ahead, Gianvito Rossi anticipates challenges in the US market but foresees strong growth in China and the Middle East. To seize these opportunities, the brand is expanding its presence in China and has recently opened boutiques in Dubai and Qatar. Additionally, there are plans for a store in Riyadh and the opening of a flagship store in Berlin. Currently, the brand operates 30 directly owned stores worldwide.
Beyond his professional achievements, Gianvito Rossi enjoys a luxurious lifestyle. He owns multiple cars, including two Porches, and indulges in lavish vacations at the Four Seasons in the Maldives, as well as skiing in Cortina during winter. Rossi’s personal life aligns with the affluent clientele that appreciates his elegant designs. Furthermore, his daughter works for the brand, following in his footsteps, and his son is pursuing an MBA in Chicago.
Combining innovative designs, meticulous craftsmanship, and a strong market presence, Gianvito Rossi’s brand is well-positioned for continued success in the luxury shoe industry. With his distinctive style and unwavering dedication to his craft, Rossi has secured a prominent place in the fashion world.
Useful Links:
1. Official Gianvito Rossi Website
2. Net-a-Porter (Online retailer with Gianvito Rossi collaboration)
