Giada Benincasa, a rising star in the fashion industry, has been devotedly working on developing her own unique style since 2014 when she founded her own brand. Currently, she is thrilled to showcase her latest winter collection at the prestigious Tranoï trade show.
Benincasa initially learned the fundamentals of the fashion world through her family’s clothing factory. With a deep passion for design, she launched her women’s collection called Barbajada back in 2002. Throughout the years, she has continued to make stunning creations and even collaborated with model Estelle Lefébure to design the exclusive line called Glambition by Estelle.
However, it was in February 2014 that Benincasa finally brought her dream to life with the launch of her eponymous brand, Giada Benincasa. With a focus on luxury and elegance, the brand aims to enhance the female silhouette using the finest materials, particularly cashmere. Benincasa’s designs are known for their contemporary and sophisticated touch, often bringing a playful twist to formal pieces like the military jacket.
The Tranoï trade show is a significant milestone for Giada Benincasa as it opens doors to the international market. From March 6th to March 9th, 2015, this renowned event will feature 600 designers from around the world, showcasing their upcoming winter collections alongside Paris Fashion Week. It is an excellent opportunity for Benincasa to present her creations to a global audience.
The Tranoï trade show, which means “between us” in Italian, has established itself as the leading fashion trade show in the French market since its inception in 1998. Throughout Paris and New York Fashion Weeks, this event takes place in prestigious venues, presenting different editions including Tranoï Femme, Tranoï Homme, Tranoï Preview, and Tranoï New York. With over 30,000 visitors annually, it has become a must-visit for industry professionals.
By participating in Tranoï for the first time, Giada Benincasa aspires to tap into new international markets with her third collection. The designer believes that this event provides the best platform for her international debut, allowing her brand to gain global recognition and exposure.
For those interested in purchasing Giada Benincasa’s creations, a list of retail outlets can be found on the brand’s website. Check out the link below to explore the brand’s website and discover where you can find these exquisite designs.
Useful links:
– Giada Benincasa official website: https://www.giadabenincasa.com/
– Tranoï trade show official website: https://www.tranoi.com/
