German footwear brand Birkenstock is on the verge of being sold to private equity firm L Catterton for a whopping €4 billion ($4.9 billion), according to recent reports. Initially, it was believed that CVC Capital Partners would acquire Birkenstock, but the brand’s owners are now leaning towards L Catterton due to their extensive experience with family-controlled consumer brands and their prospects for growth in Asia.
Although nothing has been confirmed as of yet, the deal could be finalized as early as next week. However, it’s worth noting that CVC is still reportedly interested and could potentially step in if circumstances change. Similar to the renowned brand Dr Martens, Birkenstock has managed to successfully blend classic appeal with contemporary fashion, making it a highly sought-after label. Its popularity has skyrocketed during the pandemic and has been prominently featured on recent Lyst Indexes.
In the 12 months leading up to September 2019, Birkenstock recorded impressive sales figures, selling a staggering 23.8 million pairs of shoes and generating €721.5 million in revenue. The decision to sell the company outright rather than opt for an initial public offering (IPO) further emphasizes the brand’s inherent value and strong appeal.
[Useful link 1: Read more about L Catterton’s potential acquisition of Birkenstock]() [Useful link 2: Discover the latest trends and popularity of Birkenstock on Lyst Indexes]()
