German digital platform ColorDigital has launched its DMIx StudioAvatars and DMIx 3D-Studio, in collaboration with Verce, a studio specializing in virtual models. This move aims to revolutionize the fashion industry’s digital product development workflow.
The DMIx StudioAvatars feature state-of-the-art digital humans with an unprecedented level of photorealism. These virtual models can be customized and tailored to a brand’s preferences, enabling fashion brands to create their own unique digital model teams. This breakthrough technology takes the digital workflow all the way to sales and marketing, reducing the need for physical prototypes and samples.
One of the main advantages of DMIx is its potential to save costs, time, and reduce environmental impact. By eliminating the need for physical samples and travel for photoshoots, brands can streamline their processes and operate more sustainably. This aligns with ColorDigital’s commitment to improving diversity and representation in the fashion industry.
Additionally, the DMIx platform allows for real-time exchange of photo-realistic materials, colors, and avatars without the need for CAD. This seamless integration enables a more efficient workflow and allows fashion brands to quickly adapt and respond to changing trends and consumer demands.
Gerd Willschütz, CEO and co-founder of ColorDigital, highlighted the significance of this development in meeting marketing demands and replacing human models in e-commerce systems. The DMIx 3D-Studio not only simplifies a complex workflow but also lays the foundation for an automated pipeline to create e-commerce-ready images for online retailers. By combining hyper-realistic virtual humans with digital product development, ColorDigital provides the fashion industry with a comprehensive end-to-end solution that meets both creative and commercial requirements.
For more information about ColorDigital’s DMIx StudioAvatars and DMIx 3D-Studio, visit their official website [here](https://www.colordigital.de/dmix/).
To learn more about Verce, the studio specializing in creating virtual models, click [here](https://www.verce.io/).
