Geox, the renowned Italian footwear giant, and Dragon, the Formula E team owned by media investor Jay Penske, have officially sealed a strategic alliance that will lead to the rebranding of the Formula E race team. This long-term partnership will see the race car now known as Geox Dragon, with Geox stepping in as the team’s title partner.
In this groundbreaking collaboration, Geox will supply high-performance footwear and outerwear to the Formula E pilots, showcasing the brand’s cutting-edge technologies in both footwear and apparel. Geox is particularly known for its advanced membrane soles that enhance breathability and comfort, making it the perfect fit for the high-energy world of Formula E racing. By teaming up with Dragon, Geox will have the opportunity to test its latest technologies under extreme racing conditions, potentially leading to innovations that can be applied to everyday products.
The upcoming Formula E season will witness the Geox Dragon drivers racing across five continents in a variety of urban climates, from Saudi Arabia to New York. The season kicks off on December 15 and will include stops in Marrakesh, Mexico City, Rome, Paris, Berlin, and culminating in New York on July 14, 2019.
Geox’s President and Founder, Mario Moretti Polegato, expressed his enthusiasm for this partnership, underscoring Geox’s dedication to innovation and sustainability. This collaboration signifies a significant stride towards propelling sustainable innovation and environmental consciousness for both brands.
Dragon, established by Jay Penske in 2007, has been a significant player in Formula E since its inception, finishing as runners-up in the opening season and fourth the following year. Penske highlighted the synergies between Geox and Dragon, accentuating the potential to enhance the team’s performance and comfort while raising awareness for Geox’s sustainable innovation initiatives.
As a dominant force in the global lifestyle-casual footwear market, Geox boasts a strong presence in international markets with over 70% of group sales coming from abroad. With numerous stores worldwide, Geox continues to push boundaries and innovate in the footwear industry.
In conclusion, the strategic partnership between Geox and Dragon signifies a fusion of advanced technology, top-notch performance, and sustainability in the exciting realm of Formula E racing. This alliance not only boosts the team’s capabilities but also underscores Geox’s unwavering commitment to innovation and environmental responsibility on a global level.
For more information on Geox and their innovative products, visit their website here. To stay updated on the latest news and developments in Formula E racing, check out the official Formula E website here.
