Genie by Eugenia Kim: The Next Evolution in Chic Accessories
Eugenia Kim, the renowned New York City-based accessories brand known for its daring and stylish headwear, has recently unveiled its latest venture, Genie by Eugenia Kim, online. The debut of the Spring/Summer 2019 collection marks a new chapter in the brand’s evolution, showcasing simplified versions of Eugenia Kim’s timeless designs, such as straw hats, newsboy caps, and headwraps. This season, the collection prominently features patterns like leopard, snakeskin, and denim, adding a touch of edgy sophistication to any ensemble.
The essence of the Genie girl, as defined by the brand, embodies a youthful, effortless, and pragmatic style that is keenly aware of trends without being beholden to them. With prices ranging between $38 to $128, the launch collection offers a range of options, such as the chic Penny headwrap and the stylish Lexie natural straw boater, adorned with leopard-print charmeuse and black and white polka dot chiffon accents.
Originally rooted in millinery, designer Eugenia Kim has expanded her brand to encompass various accessory categories over the years. In 2004, the brand delved into footwear, with a relaunch in 2014. To commemorate its 20th anniversary last year, Eugenia Kim released a retrospective capsule collection exclusively at Barneys, showcasing the brand’s evolution over the years.
In 2018, Eugenia Kim introduced its first customization service, allowing customers to add a personal touch to signature straw hats with bespoke messages. The brand’s products can be found at luxury retailers such as Bergdorf Goodman, Saks Fifth Avenue, Harvey Nichols, and more than 300 specialty boutiques worldwide.
Fashion enthusiasts eager to explore the new Genie by Eugenia Kim line can now shop select pieces on the brand’s official e-commerce platform and stay connected through its newly launched Instagram account. This diffusion line heralds an exciting new era in the world of accessory fashion, extending Eugenia Kim’s influence and offering a more accessible interpretation of the brand’s distinctive aesthetic.
Learn more about Genie by Eugenia Kim by visiting the brand’s website here or following them on Instagram here.
