Ganni, the renowned Danish womenswear brand, is set to make a splash in the UK fashion scene with the opening of its inaugural store in London’s vibrant Soho district. Boasting a loyal following that includes A-list celebrities such as Jessica Alba, Kendall Jenner, and Alexa Chung, alongside prominent fashion influencers and editors, Ganni is poised to establish a strong physical presence in the UK market.
Spanning an impressive 2,750 square feet, the brand’s new store is strategically situated at 36 Beak Street in the heart of Soho. This move underscores Soho’s status as a fashion hub, particularly following the recent news of VF Corp’s decision to set up a new office in the Axtell Soho building.
Backed by L Catterton, the private equity firm under luxury powerhouse LVMH, Ganni has swiftly emerged as one of the fastest-growing names in the global apparel landscape. Currently stocked at prestigious retailers and online platforms such as Selfridges, Net-A-Porter, and Farfetch, the unveiling of Ganni’s brick-and-mortar store in London marks a significant milestone in its expansion strategy.
The negotiations for Ganni’s new store were facilitated by Levy Real Estate, a firm that recognizes the importance of London for forward-thinking international brands like Ganni. Matt Paulson-Ellis, Levy’s head of retail, expressed confidence in Ganni’s selection of Soho for its debut UK location, citing the area’s lively ambiance and cutting-edge reputation.
Positioned in close proximity to renowned shopping destinations like Regent and Oxford Streets, Soho benefits from the bustling retail landscape of central London, remaining robust amidst the broader challenges facing the UK retail sector. Despite the prevailing uncertainties surrounding Brexit, global brands like Ganni are continuing to invest in prime London locations, underscoring the city’s enduring allure as a fashion capital.
With its chic and modern designs, Ganni’s entrance into the UK market through its first store is sure to captivate fashion enthusiasts and trendsetting individuals alike. As Soho evolves into a premier fashion destination, Ganni’s presence only adds to the area’s appeal as a haven for stylish and sophisticated fashion aficionados.
For more information on Ganni and its latest collections, visit their official website here. To explore the fashion offerings of Soho and plan your visit to the area, click here.
