Ganni, the beloved Danish womenswear brand known for its chic designs and A-list celebrity following, is gearing up to make its mark in the United Kingdom with the opening of its first store in London’s fashionable Soho district. The brand’s decision to set up shop at 36 Beak Street demonstrates Soho’s status as a fashion-forward destination, especially in light of VF Corp’s recent move to establish a new office in the area.
Backed by L Catterton, a private equity firm under the prestigious umbrella of LVMH, Ganni’s foray into the UK market signifies its rapid ascent in the global fashion scene. With a strong presence in luxury retailers like Selfridges, Net-A-Porter, and Matchesfashion.com, Ganni’s choice to debut in Soho emphasizes its strategic approach to solidifying its position in key fashion hubs.
Matt Paulson-Ellis, the head of retail at Levy Real Estate, highlighted London as a magnet for cutting-edge international brands like Ganni, noting that despite the uncertainties surrounding Brexit, top players in the industry remain committed to investing in prime locations such as Soho.
Located in close proximity to popular shopping thoroughfares like Regent and Oxford Streets, Soho enjoys a steady stream of tourist footfall, bolstering its reputation as a thriving retail hub in central London. The arrival of Ganni is poised to elevate the area’s fashion landscape even further, drawing in discerning shoppers seeking distinctive and on-trend wardrobe options.
Useful Links:
1. Official Ganni Website
2. Evening Standard – London Fashion News
