Ganni, the Copenhagen-based fashion label, is taking a significant step forward by appointing Priya Matadeen as its Chief Brand Officer. This is a momentous occasion for the brand as it marks the first time they have had a brand chief. The company sees this hire as a testament to their dedication to expanding globally.
Matadeen will officially begin her new role on January 4th and will be tasked with leading all brand and communications-related departments. Her primary focus will be on driving the development of Ganni’s global brand strategy. Despite not having a background in the fashion sector, Matadeen brings a wealth of experience from her previous role as the Managing Director at Dazed Media, where she worked closely with Jefferson Hack.
Matadeen boasts over 18 years of experience in the fashion, culture, marketing, and creative industries. Her impressive resume includes working with renowned brands such as Gucci, Versace, Chanel, and Nike during her time at agencies and media titles like Vogue, Vice/Virtue, and Wieden+Kennedy. She will be based in Ganni’s London office and will work closely with the Creative Director, Ditte Reffstrup.
Andrea Baldo, the CEO of Ganni, expressed his excitement about Matadeen joining the executive team. He believes that her extensive experience and knowledge in fashion and youth culture will be a valuable addition to the brand. Baldo also mentioned that the company has been diligently searching for someone who has the right capabilities to lead their brand and creative needs. He is confident that Matadeen’s appointment will create more synergy across Ganni’s global brand activities while also catering to the specific needs and preferences of local communities.
Overall, Ganni’s hiring of Priya Matadeen as Chief Brand Officer showcases their commitment to expanding their brand globally and staying at the forefront of the fashion industry. Matadeen’s impressive background and expertise will undoubtedly contribute to the brand’s growth and success in the years to come.
Useful links:
Ganni Official Website
Vogue
