Gamification Forever: Karl Lagerfeld Launches Interactive Game Featuring Choupette
In a tribute to the late Karl Lagerfeld, one of the fashion industry’s most influential designers, the eponymous brand has launched a captivating game centered around Lagerfeld’s beloved cat, Choupette. Dubbed “Maison Karl Lagerfeld,” this interactive challenge draws inspiration from the brand’s newly released Pixel collection and showcases Choupette maneuvering through a stunning graphic mansion that mimics Lagerfeld’s workshop in Paris.
Within this captivating labyrinth, players must guide Choupette to avoid the wandering dogs while collecting items that pay homage to Lagerfeld’s iconic style. These objects include a pair of sunglasses, a lucky number 7, and other fashionable items. The goal is to accumulate as many points as possible, and there are no limitations on attempts. Once players have gathered enough points, they can register through a dedicated form. Every week, the player with the highest score will be rewarded with a generous digital shopping voucher worth 250 euros.
To embark on this thrilling adventure, participants can visit the Maison Karl Lagerfeld website to access the game. The Pixel collection game, “Maison Karl Lagerfeld,” will be available for enjoyment until March 13, 2020.
In addition to this exciting game, the Karl Lagerfeld brand is currently hosting a large-scale treasure hunt in collaboration with The Woolmark Company called KnitKarl. With its playful spirit, the brand consistently engages with its audience through innovative and interactive initiatives, showcasing its commitment to delivering an exceptional experience.
Enthusiasts of Karl Lagerfeld and his feline companion, Choupette, are certain to be delighted by this new gaming experience. Not only does it allow them to interact with the Maison Karl Lagerfeld brand, but it also keeps the memory of Karl Lagerfeld alive in a creative and engaging way. As the fashion industry continues to evolve, the incorporation of gamification elements into brand experiences has gained popularity. Maison Karl Lagerfeld’s game serves as an embodiment of the brand’s dedication to remaining relevant and captivating its audience.
Now, the question is, are you ready to take on this exhilarating challenge? Visit the Maison Karl Lagerfeld website today, and immerse yourself in the captivating world of Pixel alongside Choupette. The game is awaiting your arrival, along with the opportunity to win an exciting shopping spree worth 250 euros. Don’t miss out on the chance to fully immerse yourself in the world of Karl Lagerfeld and his beloved furry companion.
Useful Links:
1. Maison Karl Lagerfeld Website
2. KnitKarl Treasure Hunt
