Game-changing new Frasers store set for Monday debut in Wolverhampton
The highly anticipated opening of the first-ever Frasers store in the UK is scheduled for Monday in Wolverhampton’s Mander Centre. This major development, located in the heart of the city, will not only feature the Frasers store but also separate entrances for two other popular chains owned by Frasers Group, Flannels and Sports Direct. With a total area of 60,000 sq ft, this project represents a substantial multimillion-pound investment.
The Frasers store itself will occupy a spacious 34,000 sq ft unit that was once occupied by Debenhams. Inside, customers can explore a carefully curated selection of beauty, fashion, lifestyle, kids, and home brands that are entirely new to the city. One unique feature of the store is the interactive ‘Frasers House’ area, where shoppers can immerse themselves in a one-of-a-kind environment while browsing through home goods. Additionally, a restaurant will be available for customers to indulge in.
The vision behind this new store concept is to create an inspiring space where customers can come together, explore, and shop. Michael Murray, Frasers Group’s Head of Elevation, considers the opening of this multifaceted destination as a pivotal moment. He emphasizes the company’s dedication to providing stores that prioritize experience, brands, and service. Frasers Wolverhampton showcases the brand’s commitment and vision for the future.
The choice of Wolverhampton for this development holds great significance. Frasers Group aims to set a new standard for regional retail, not only in major cities but also in smaller towns like Wolverhampton. This ambition demonstrates the company’s investment and strategy on a broader scale. With the introduction of this new lifestyle proposition, residents of Wolverhampton no longer need to travel to Birmingham to access luxury, fashion, and beauty brands.
So, what can shoppers expect to find at the new Frasers store? Upon entering, customers will be greeted by a stunning marble façade that leads them into a “beauty playground” with over 120 brands. From well-established names like Christian Dior and MAC to emerging favorites like Natasha Denona and NARS, the beauty selection caters to a wide range of preferences. The store’s service-oriented approach aligns with the shopping habits of modern consumers, offering diverse price points, brands, and product categories.
Within the beauty section, the Trend Marketplace stands out as an exciting feature. This dynamic space is dedicated to emerging beauty, tanning, hair, bath & body brands, as well as beauty tools and accessories. Clean beauty options are abundant across all categories, including innovative skincare brands like Grown Alchemist, Evolve Beauty, and Goldfaden MD.
When it comes to women’s ready-to-wear fashion, the Frasers store offers an extensive range from hundreds of brands, including Coach, Michael Kors, and Calvin Klein. Whether customers are looking for elegant pieces or trendy styles, they will find a comprehensive mix of options. Recognizing the growing demand for activewear and leisurewear, the store also stocks game-changing brands like Les Boys Les Girls, Rotate Sunday, and Sporty & Rich, along with luxury high-performance sportswear from PE Nation, Victoria Beckham x Reebok, Adidas by Stella, and more. Women’s lingerie, footwear, loungewear, and denim destinations are also well-represented.
On the first floor, the store showcases men’s fashion, featuring renowned brands like CP Company, Barbour, and Tommy Hilfiger. Specific areas are dedicated to men’s loungewear, denim, and footwear, providing a cohesive selection of wardrobe solutions. Additionally, there is a luxurious kidswear section to cater to the fashion needs of younger shoppers.
Designed by luxury architects Argent, the Frasers store encompasses a flexible retail space that can adapt to the ever-changing retail environment. The combination of raw exposed steelwork with modern elements such as flooring, fixtures, and finishes creates a contemporary yet timeless aesthetic. The incorporation of materials like concrete and natural marble adds to the overall allure. Digital accents, such as colorful ticker-tapes and digital displays, bring a touch of modernity. The ripple metal textures throughout the store pay homage to the original Frasers store in Glasgow.
The opening of the Frasers store in Wolverhampton marks a significant moment for the brand and the retail landscape. With its unparalleled selection of brands and immersive shopping experience, this new store sets a new standard for regional retail and strengthens Frasers Group’s commitment to delivering excellence in the industry. Customers in Wolverhampton no longer need to travel far to access the best in luxury, fashion, and beauty. Everything they desire is now available at their doorstep.
Useful links:
1. Frasers Group
2. Mander Centre
