Galeries Lafayette has recently made an exciting announcement regarding its partnership with Jenny Hytönen, the winner of the prestigious 2022 Hyères Festival. The Finnish designer, who is currently based in Paris, has graduated from the esteemed Aalto University School of Arts, Design, and Architecture. Together, they will be creating a captivating capsule collection.
The inspiration for this unique collection comes from vintage stockings and the captivating aesthetics of the 1940s. The merging of sensuality and empowerment is emulated through the inclusion of BDSM influences. This bold and daring collaboration showcases Galeries Lafayette’s commitment to providing emerging talents with the opportunity to showcase and distribute their creations to the general public.
The capsule collection will feature six stunning items. Fashion enthusiasts will have the chance to own these one-of-a-kind pieces, designed by the exceptionally talented Hytönen. The collection can be purchased starting from October 12 at Galeries Lafayette’s flagship store in Haussmann, as well as at their Champs-Elysées branch and online.
For those curious about the price range, the collection encompasses a variety of affordable options. Customers can expect to find t-shirts priced at €39, sequin skirts and printed cardigans at €99, and a canvas backpack for €150. With such accessible pricing, fashion enthusiasts can easily incorporate these remarkable pieces into their wardrobe.
Galeries Lafayette’s dedication to supporting emerging designers is evident through their continued partnerships with the Hyères Festival. By collaborating with and showcasing the festival’s winners, Galeries Lafayette provides a platform for young talent and exposes their creations to a wider audience.
Jenny Hytönen’s ‘Untitled’ collection, which earned her the Grand Prize at the Hyères Festival, captivated the jury with its innovative design and strong aesthetic. Now, this partnership with Galeries Lafayette presents Hytönen with an incredible opportunity to expand her unique style and reach a larger market.
The collaboration between Galeries Lafayette and Jenny Hytönen is yet another demonstration of the department store’s dedication in supporting emerging designers. Their commitment in providing a platform to showcase and nurture promising talents like Hytönen, continues to shape the fashion industry. With each successful partnership, Galeries Lafayette solidifies its position as a renowned fashion institution.
For more information on Galeries Lafayette and Jenny Hytönen’s collaboration, please visit the following links:
Galeries Lafayette Official Website
Hyères Festival Official Website
