Galeries Lafayette Haussmann, the legendary Parisian department store, has recently unveiled a groundbreaking remote shopping experience to cater to its global clientele. With the flagship store on boulevard Haussmann shuttered for more than two months due to the worldwide pandemic, the store rolled out the ‘Exclusive Live Shopping’ video service on May 22nd. This revolutionary offering enables individual customers from around the world to connect with consultants and personal shoppers who are physically present in the department store.
Operating Monday through Saturday, customers have the convenience of reserving their video link online and engaging with sales consultants proficient in various languages. The interactive platform allows customers to not only view the curated products showcased by the consultants but also place orders via email, with payment options including online transactions or bank transfers. Additionally, customers can opt to have their purchases delivered to their doorsteps or utilize the click & collect service for a swift pickup.
The ‘Exclusive Live Shopping’ service caters specifically to luxury and premium brands, featuring the participation of 120 renowned fashion, beauty, and accessories labels. Esteemed brands such as Balenciaga, Dior, Jacquemus, and Maje are part of this exclusive shopping experience.
Store director Alexandre Liot of Galeries Lafayette Haussmann expressed his enthusiasm for the initiative, underscoring the significance of making the diverse array of products accessible to customers regardless of their physical location. This innovative service serves as a gateway for the department store to effortlessly connect with international clients who are currently unable to visit Paris.
This transition towards an omni-channel service is in line with Galeries Lafayette’s broader digital transformation vision. Through a partnership with GoInStore, a startup backed by the Lafayette Plug & Play accelerator, the department store is embracing the future of retail. This strategic move demonstrates the store’s dedication to adapting to evolving consumer preferences and technological advancements.
Similar to many retail establishments, Galeries Lafayette has grappled with financial difficulties amidst the prolonged health crisis. Faced with an estimated revenue deficit of €1 billion in 2020, the department store is leveraging technology and innovative solutions to navigate through these turbulent times.
In summary, the introduction of personalized remote shopping underscores the resilience and flexibility of Galeries Lafayette Haussmann in meeting the changing demands of its clientele. This groundbreaking initiative exemplifies the department store’s commitment to enhancing the shopping experience and extending its reach to a broader audience, despite the unprecedented challenges posed by the current global crisis.
For more information on this unique shopping experience, visit Galeries Lafayette Official Website and explore the ‘Exclusive Live Shopping’ service.
