Galeries Lafayette and Wethenew Collaboration

From now until September 30th, sneaker enthusiasts have the incredible opportunity to explore the world of coveted and popular sneaker designs at Galeries Lafayette on the Champs-Elysées. Teaming up with online sales platform Wethenew, this collaboration promises to be an exciting event for shoe lovers seeking rarities, exclusivity, and the chance to fulfill their sneaker dreams.

Galeries Lafayette on the Champs-Elysées is known for its innovative and trendy concepts, and this fall is no exception. With a pop-up showcasing limited edition sneakers and streetwear clothing from Wethenew, visitors will have the chance to see iconic designs up close. The first floor of the store will welcome sneaker enthusiasts with an array of coveted pairs, such as the Air Jordan 1 Mid and exclusive Air Jordans created in collaboration with rapper Travis Scott. Fans of Kanye West’s Yeezy designs and Nike shoes by brands like Off-White and Sacai will also find their favorite styles on display.

This collaboration is not only a fantastic opportunity for sneaker lovers, but also a significant milestone for Wethenew. By having a presence within the prominent Galeries Lafayette, Wethenew establishes itself in a prime retail space and gains valuable exposure. In addition to highlighting iconic sneakers, this event also serves to promote the brand’s very first streetwear collection, set to be available starting September 10th.

To celebrate the launch of their streetwear collection, Wethenew is offering a special customization service on September 12th and 13th. Customers will have the chance to personalize their new clothes, making their purchases even more unique and special. Furthermore, to ensure that customers don’t miss out on their desired items, the pop-up will provide access to Wethenew’s online catalog. This means that if a particular size or model is no longer available in-store, customers can still find it online through the reseller. This strategic move aligns with Wethenew’s communication strategy, centered around the concept of giving customers a “second and final chance” to acquire the rarest and most exclusive sneaker pairs in the market.

With the combination of Galeries Lafayette’s reputation for avant-garde concepts and Wethenew’s dedication to offering sought-after sneakers and streetwear, this collaboration promises an unforgettable experience for sneaker enthusiasts. Whether you’re searching for a mythical pair or simply intrigued by the world of sneakers, this event is a must-visit for anyone with a passion for fashion and footwear.

For more information about the collaboration between Galeries Lafayette and Wethenew, you can visit their respective websites:

– Galeries Lafayette: https://www.galerieslafayettechampselysees.com/
– Wethenew: https://www.wethenew.com/

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