Gabriela Hearst, the internationally acclaimed Uruguayan designer known for her luxurious and sustainable fashion, has recently made a splash in London by opening her flagship store on Brook Street in Mayfair. This milestone marks the brand’s first venture outside of the US, signaling a significant moment in its expansion.
The store, which was previously occupied by renowned designers Vera Wang and Comme des Garçons, has been transformed under the guidance of architectural firm Norman Foster into a chic and sophisticated space that stands out opposite the prestigious Claridge’s hotel. Sustainability lies at the core of the store’s design, with eco-friendly elements woven seamlessly throughout. From upcycled flooring to hand-carved display cases made from fallen trees, Gabriela Hearst’s commitment to minimal waste and eco-aware practices is evident in every detail, even down to the biodegradable packaging.
Spread across two floors, the boutique is strategically located in the heart of London’s upscale shopping district, in close proximity to Bond Street’s luxury boutiques. Customers can expect to find a curated selection of womenswear, accessories, and jewelry, with the newly introduced menswear line also available for purchase. Among the standout pieces on display is the sought-after Nina bag, although interested buyers may need to join a waitlist due to its high demand.
With a reputation for exorbitant pricing reflecting the brand’s commitment to quality and craftsmanship, Gabriela Hearst’s designs often come with a substantial price tag. Despite this, the label has generated considerable interest from investors, with LVMH Luxury Ventures acquiring a minority stake in the company earlier this year. Positioned in a prime location and backed by its dedication to sustainability, Gabriela Hearst’s London store is poised to leave a lasting impression on the city’s elite fashion scene.
For more information on Gabriela Hearst and her sustainable fashion brand, visit Gabriela Hearst Official Website.
To explore the latest collections and offerings at the new London flagship store, visit Gabriela Hearst London Store.
