Gabriela Hearst, the renowned fashion designer and creative chief at Chloé, has recently launched a pop-up shop at Selfridges, offering her highly sought-after Nina and Demi handbag models. This marks the first time that Selfridges is carrying the classic handbags, making it a momentous occasion for both the designer and the department store.
The pop-up shop will run until June 4th and presents an exclusive opportunity for visitors to browse and purchase limited edition color variations and animations of Gabriela Hearst’s esteemed handbag collection. The space itself has been thoughtfully designed and reimagined specifically for this occasion, featuring natural-toned linen wall coverings and reclaimed French oak display shelves. The aesthetic of the pop-up shop mirrors that of Gabriela Hearst’s flagship stores in New York and London, creating a cohesive and immersive brand experience.
What sets this pop-up shop apart from others is the collaboration with furniture designers Antoine Dumas and Benji Gavron, who have crafted custom furniture and fixtures to enhance the beauty of raw, sustainable materials. Dumas and Gavron specialize in working with reclaimed lumber, aligning perfectly with Gabriela Hearst’s commitment to sustainability.
Gabriela Hearst expressed her enthusiasm for the pop-up shop, stating, “It’s always a joy to feel that you are coming home, at Selfridges, in our second-ever installation, this time with our treasured handbags.” She also mentioned her admiration for the furniture in the space, which was designed by her personal favorites, Antoine Dumas and Benji Gavron.
For Selfridges, hosting pop-ups has become a regular strategy to boost sales and create excitement within the store. They have welcomed both prominent and emerging brands to set up temporary spaces, establishing their store as a go-to destination for fashion enthusiasts. While the pop-up space in the Comer Shop at Selfridges is particularly popular, they also host numerous other pop-ups throughout the main body of the store.
By collaborating with Gabriela Hearst, Selfridges aims to attract both the designer’s existing customers and new shoppers who are interested in acquiring chic and sustainable handbags. This partnership allows Selfridges to align itself with a distinguished figure in the fashion industry while providing Gabriela Hearst with a prominent platform to showcase her creations.
In summary, the Gabriela Hearst pop-up shop at Selfridges presents an exciting opportunity for fashion enthusiasts to explore and purchase the designer’s iconic handbags. With its meticulous design and collaboration with accomplished furniture designers, this pop-up is a must-visit destination for anyone passionate about fashion and sustainability.
Useful links:
1. Selfridges
2. Gabriela Hearst Official Website
