G-Shock, the iconic watch brand renowned for its rugged durability, has officially secured a partnership with the Ministry of Defence and the British Armed Forces. This exciting collaboration will lead to the creation of a new collection of watches inspired by the Royal Navy, British Army, and Royal Air Force, set to be unveiled in early 2020.
The upcoming collection, a part of G-Shock’s Master of G product category, will feature timepieces specifically engineered to withstand the harsh conditions encountered at sea, on land, and in the air. Boasting advanced features such as thermometers, altimeters, digital compasses, and GPS capabilities, these watches are set to revolutionize the world of timekeeping.
Jennifer Kelly, the senior brand manager of Casio, expressed her enthusiasm for the partnership, highlighting G-Shock’s unwavering commitment to resilience and reliability. She stated, “G-Shock embodies a ‘Never Give Up’ philosophy, making it the perfect companion for our servicemen and women in their professional and personal lives. We are excited to deepen our relationship with the Armed Forces through this collaboration.”
Likewise, a representative from the Ministry of Defence expressed their delight in partnering with Casio to launch a range of bespoke G-Shock watches that capture the essence of the Royal Navy, British Army, and Royal Air Force.
In addition to this exciting news, G-Shock recently hosted a photography exhibition at its London Carnaby Street store as part of its ‘Never Give Up’ campaign, underlining the brand’s commitment to strength and longevity.
With this groundbreaking venture on the horizon, G-Shock is poised to reinforce its position as a trailblazer in the field of timekeeping, offering a fusion of style, functionality, and endurance for watch enthusiasts worldwide.
To learn more about G-Shock’s exciting partnership with the Ministry of Defence, visit G-Shock UK and Ministry of Defence UK.
