This fall, Napapijri has unveiled its highly anticipated ‘Futurewear by Napapijri’ collection in London, showcasing a range of cutting-edge outerwear and urban wear pieces for the Autumn Winter 2019 season. This launch marks a major step in the brand’s expansion within the city, solidifying its presence in the premium casualwear market.
To coincide with the release of this exciting new collection, Napapijri has established a long-term pop-up store on iconic Carnaby Street, offering a spacious 135 square meter retail space that is the brand’s largest in London to date. The store will not only feature the latest Futurewear pieces but also house the Wonder, Tribe, and Footwear collections, as well as popular items like The Rainforest and Skidoo jackets.
In a creative collaboration with London artist Margot Bowman, Napapijri has curated a special showcase of her artwork in the store’s windows, alongside exclusive limited-edition products. This joint effort will be on display until October 15. Furthermore, the brand has set up a unique installation at Kings Cross Square, spotlighting the standout pieces from the Futurewear collection such as Superlight, Ze-Knit, and Infinity.
Speaking on the brand’s commitment to sustainability and innovation, Vicki Bohlbro, Napapijri’s senior marketing director, underscored the importance of environmental stewardship in their design practices. Bohlbro emphasized that Napapijri remains dedicated to addressing environmental concerns through their forward-thinking approach to fashion.
The launch of the ‘Futurewear by Napapijri’ collection in London signifies a pivotal moment for the brand, underscoring its dedication to pushing the boundaries of fashion design while prioritizing sustainability. With the expansion of its retail footprint in London and the immersive experiences offered at the Carnaby Street pop-up and Kings Cross installation, Napapijri continues to assert its position as a leader in the realm of premium casualwear.
To learn more about Napapijri and their latest collections, visit their official website here. For updates on upcoming events and collaborations, follow Napapijri on Instagram here.
