Fusalp, a well-known brand specializing in skiwear, has recently opened a temporary store at Bicester Village, a prestigious shopping destination known for its discounted luxury items. This strategic move comes at an opportune time with Valentine’s Day just around the corner, the ski season in full swing, and Easter approaching. The brand aims to capitalize on the return of local shoppers to physical retail attractions, as well as the relaxation of Chinese travel rules and the strong value of the US dollar. These factors are expected to attract a steady flow of fashion-focused tourists from both China and the US who are willing to spend generously.
At the Fusalp pop-up store, customers can explore a wide range of performance-driven salopettes, jackets, après-wear, and more. With a rich heritage dating back to 1952 and a strong association with dressing ski champions, Fusalp has successfully tapped into the growing demand for “authentic” skiwear labels. Its status as an official sponsor of this year’s winter Olympics and its involvement in outfitting the GB ski team further cement its presence in the UK market.
Apart from Fusalp, another prominent brand making waves at Bicester Village is Axel Arigato. Known for its footwear, clothing, and accessories for both men and women, Axel Arigato sets itself apart with its unique approach to releasing new collections. Unlike other brands that adhere to the traditional seasonal calendar, Axel Arigato follows a weekly drop model, continuously engaging customers with frequent new releases.
To cater to customers who prefer the convenience of online shopping, Axel Arigato has also introduced a virtual shopping experience. Customers can now browse and purchase products from the Bicester Village collection online and have them delivered directly to their doorstep.
In addition to the allure of Fusalp and Axel Arigato, Bicester Village as a whole is running a special Valentine’s Day discount program until February 14th. Shoppers can enjoy up to 20% off select lines from participating boutiques such as Manolo Blahnik, Barbour, Belstaff, Karl Lagerfeld, Michael Kors, Paul Smith, Timberland, Vivienne Westwood, Zadig & Voltaire, Wolford, Hunter, and more. This exclusive discount program provides an extra incentive for customers to visit Bicester Village and take advantage of these attractive deals.
Overall, the introduction of Fusalp and Axel Arigato at Bicester Village further strengthens the shopping destination’s appeal to both local customers and international tourists. With its wide variety of luxury brands and ongoing promotional offers, Bicester Village continues to be a must-visit destination for fashion enthusiasts and savvy shoppers. So whether you’re in search of high-quality skiwear or trendy fashion items, Bicester Village offers an exceptional shopping experience with something for everyone.
Here are two useful links for more information:
– Bicester Village Official Website
– Fusalp Official Website
