Fursac, the menswear label owned by the SMCP group, is set to make its debut on the prestigious Paris Fashion Week Men’s calendar. The brand will present its Spring/Summer 2023 collection at the esteemed Cité de l’Architecture et du Patrimoine, located inside the Palais de Chaillot.
This announcement marks a significant milestone in Fursac’s ongoing transformation since its acquisition by SMCP in 2019. Led by CEO Elina Kousourna and creative director Gauthier Borsarello, the brand has reinterpreted its traditionally formal style and expanded its product range to cater to a broader audience.
The decision to join the Paris Fashion Week Men’s calendar was made swiftly after the arrival of Gauthier Borsarello. Expressing her excitement, CEO Elina Kousourna sees this opportunity as a validation of the brand’s hard work and vision for the future. While the announcement has added pressure due to the collection already being designed for their stores, Kousourna remains confident that it will bring heightened visibility and contribute to the brand’s global expansion.
The debut at Paris Fashion Week Men’s carries immense significance for Fursac as it introduces the brand’s new chapter to international visitors. With the rebranding from De Fursac to Fursac, the brand’s identity has evolved, reflecting its expansion and aim to reach a wider audience while staying true to its tailoring roots.
The arrival of Gauthier Borsarello as creative director has been pivotal for Fursac’s growth. Kousourna believes that his influence has shaped the brand’s collections and expanded its product offerings. Focusing on modern tailoring, Fursac has successfully added new categories such as outerwear, knitwear, small leather goods, and eyewear, which have been well-received by customers. The brand’s objective is to provide a complete wardrobe that enables men to express their individuality and savor the experience of dressing.
Fursac’s integration into the SMCP group has been seamless, with the brand treated as a distinct entity within the group. The emphasis has been on enhancing Fursac’s value and leveraging SMCP’s resources when necessary. Despite the challenges posed by the Covid-19 pandemic, the brand has maintained its strategic development path. Fursac has successfully expanded its presence in international markets and intends to continue doing so, with a focus on Europe and potential opportunities in the U.S. market.
Sustainability is a paramount concern for Fursac, and they are taking steps to ensure their products are made to last. Currently, a third of their ready-to-wear pieces are made using eco-friendly materials, and they are actively collaborating with suppliers to reinforce their commitment to sustainability. Fursac is also confronting the challenges posed by rising material and transport costs, striving to strike a balance between absorbing these costs and adjusting prices.
In conclusion, Fursac’s inclusion in the Paris Fashion Week Men’s calendar is an important milestone that emphasizes the brand’s evolution and dedication to providing a comprehensive wardrobe for men. With a strong focus on sustainability and exquisite craftsmanship, Fursac is poised for continued growth and expansion in the years ahead.
Useful links:
1. Fursac Official Website
2. SMCP Group Official Website
