In celebration of its 90th anniversary, Furla, the renowned Italian brand, is reflecting on its rich history with a unique collection set to debut in May. Established in 1927, Furla has become synonymous with exquisite accessories and has recently showcased a collection during Milan Fashion Week that pays tribute to the iconic styles of the past decades.
The collection’s selection of materials, colors, and prints beautifully captures the spirit and fashion trends of each specific time period. For example, the bag inspired by the 1940s features a bow on the flap, reminiscent of the “swing” style that was popular during that era. Similarly, the bag inspired by the disco era of the 1970s incorporates glittery fabric and small mirrors, reflecting the dazzling disco balls from those legendary dance parties.
What sets this collection apart is the ability for customers to personalize their bags and travel through time with interchangeable flaps. Each flap is engraved with the corresponding decade, allowing individuals to mix and match according to their desires. Customization has become increasingly popular in the fashion industry, and Furla is embracing this trend by offering a concept that allows customers to customize their iconic Metropolis bag. With the “My Play Furla” line, customers can choose from a range of available flaps to create a truly unique and personalized accessory.
This collection not only showcases Furla’s commitment to celebrating its heritage but also provides customers with the opportunity to infuse their own style into each piece. Whether one prefers understated colors, sparkling details, or ethnic prints, Furla offers a plethora of options for personalization. Prices for these customized bags range from €60 for solid colors to €150 for more intricate designs.
Furla’s 90th anniversary collection and the customizable Metropolis bag exemplify the brand’s dedication to preserving its legacy while also embracing individuality. With its meticulous attention to detail and timeless style, Furla continues to captivate fashion enthusiasts worldwide.
Useful links:
1. Furla’s official website
2. Milan Fashion Week’s official website
