French Outdoor Brand Fusalp to Expand Presence in Physical Stores Worldwide

French outdoor brand Fusalp has revealed its plans to raise capital in order to expand its presence in physical stores worldwide. The company, which specializes in ski and outdoor clothing, aims to strengthen its position in the international market. Fusalp was acquired in 2014 by Sophie Lacoste, Philippe Lacoste, and Alexandre Fauvet. As part of this investment, Mirabaud Patrimoine Vivant and Mirabaud Lifestyle Impact & Innovation funds will acquire a minority stake in the brand. Currently, Fusalp operates 50 stores across 25 different countries and intends to establish new locations in the US, specifically in New York and Aspen, by the end of this year.

Alongside its physical retail expansion, Fusalp, under the guidance of artistic director Mathilde Lacoste, plans to revamp and enlarge its existing stores to accommodate the growing selection of ready-to-wear collections. This strategic move aims to enhance the overall customer experience in conjunction with the brand’s digital development efforts. The capital injection will also provide support for Fusalp’s research and development initiatives.

The Mirabaud Patrimoine Vivant fund, managed by Renaud Dutreil – former President of LVMH North America – and Luc-Alban Chermette, has previously invested in renowned companies such as Alain Ducasse Group, sports equipment manufacturer Le Coq Sportif, and jeweler Mauboussin. Mirabaud Lifestyle Impact & Innovation is led by the aforementioned business executives and esteemed investor David Wertheimer, who is a member of the Chanel family. Both funds bring valuable expertise and financial support to Fusalp as it continues to expand its global reach.

Useful links:
1. Fusalp Official Website
2. Mirabaud Impact Investing

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