French men’s fashion house Zilli has recently been acquired by investment firm Negma Group and FAI, a specialist in restructuring and acquisitions. This purchase has been officially approved by the Chairman of the Commercial Court of Lyon. With this new ownership, Zilli aims to establish itself as a major player in the luxury menswear industry.
Founded in 1965 by Alain Schimel, Zilli is renowned for its luxurious leather jackets. However, the brand has expanded over the years to include a wide range of products such as suits, shirts, small leather goods, accessories, knitwear, jeans, footwear, and eyewear. Currently, Zilli operates stores in several key cities worldwide.
The new owners have big plans for Zilli. They intend to highlight the brand’s identity and its more than 50-year history, while leveraging its expertise in Lyon. Their main focus will be on strengthening existing markets and rapidly developing the Middle East, European, and Asian markets. Investments in the marketing and communication departments will be prioritized to modernize the brand’s image and expand its target audience.
Despite the change in ownership, Zilli will retain all 70 of its employees in France. Giuseppe Di Nuccio, who boasts 25 years of experience in leadership roles at luxury brands like Jil Sander, Burberry, and Giorgio Armani, will head the brand. Anthony de Rauville, the Chief Investment Officer of Negma Group, has emphasized the strategic importance of Zilli and the company’s commitment to providing the necessary resources to propel the brand to the forefront.
The acquisition has also been welcomed by the original founder, Alain Schimel, his son Laurent, and the family. As a Living Heritage Company since 2010, they are pleased that Zilli will continue to carry forward its legacy. The investments outlined in the new shareholders’ plan will ensure the preservation of the craftsmanship that has been cultivated by generations of artisans at the Lyon workshops.
With the backing of Negma Group and FAI, Zilli is well-positioned to reinvent its brand and expand its presence in the global luxury menswear market. The new ownership brings a wealth of experience and resources that will drive the growth and success of this iconic French fashion house.
Useful links:
– [Zilli Official Website](https://www.zilli.com/)
– [Negma Group Official Website](https://negma-group.com/)
