French makeup brand La Bouche Rouge recently secured €10 million in a funding round, with Bpifrance, Mirabaud Asset Management, and the Chalhoub group among the participants. La Bouche Rouge, founded in 2017 by former L’Oréal employee Nicolas Gerlier, is renowned for its commitment to eco-responsibility. The brand offers vegan formulas crafted from natural ingredients and utilizes recyclable packaging. Furthermore, La Bouche Rouge donates a portion of its profits towards building water wells in Togo.
Having obtained this new funding, La Bouche Rouge is set to accelerate its growth, primarily in China and the Middle East. The brand also has plans to venture into skincare and fragrances, expanding its product range. Notably, La Bouche Rouge boasts a robust e-commerce presence, with significant sales channels in the US, China, and France. In the coming year, the brand aims to open its first boutique in China, further establishing its physical presence.
For more information on La Bouche Rouge’s funding round, please visit Women’s Wear Daily [insert link: here]. To explore the brand’s eco-friendly initiatives and product offerings, kindly visit La Bouche Rouge’s official website [insert link: here].
