In response to the ongoing COVID-19 pandemic, the French luxury group LVMH has announced that after producing over 12 tons of hand sanitizer this week, it will now deliver protective masks to combat the spread of the virus. The company plans to deliver a total of 7 million surgical masks and 3 million FFP2 masks to address the shortage of protective gear.
Just a few days ago, LVMH revealed that it was utilizing its production units from its Perfumes & Cosmetics Division, including Givenchy Perfumes, Christian Dior Perfumes, and Guerlain, to manufacture and package hand sanitizers. These sanitizers were then distributed free of charge to healthcare facilities. Now, the company aims to further contribute to the efforts against COVID-19 by ensuring the availability of protective masks.
LVMH credits its global network for successfully finding a Chinese industrial supplier capable of delivering the 10 million masks to France in the upcoming days. The announced delivery consists of 7 million surgical masks and 3 million FFP2 masks. To secure this order during a challenging time, LVMH CEO Bernard Arnault has decided to fully finance the first week of delivery, amounting to approximately five million euros.
In addition to financing, LVMH will also manage the logistics, delivery, and customs clearance of the masks. The government will then take charge of distributing the masks to those in need. This initiative is not a one-time effort but rather one that can be renewed for at least four weeks, totaling 40 million units of masks shipped.
For more details on LVMH’s commitment to combating COVID-19 and its efforts in providing essential protective gear, you can visit the official statement by the luxury giant here. You may also find additional information on the company’s dedicated webpage regarding COVID-19 measures and actions here.
