The French Fédération de la Haute Couture et de la Mode has announced a record-breaking intake of twelve new brands for its upcoming ready-to-wear season, a significant milestone in the history of the prestigious organization. This influx of new talent showcases the ever-evolving landscape of the fashion industry and highlights the Fédération’s commitment to embracing fresh perspectives and innovative designs.
Among the notable additions to the official runway schedule are Cyclas, a promising label hailing from Japan, and Rokh, a British up-and-comer making waves in the fashion world. Moreover, the iconic French brand Lacoste, with a rich history dating back to 1933, will be making a highly anticipated return to the Fédération’s official schedule, adding a touch of heritage and legacy to the upcoming fashion season.
In a statement released by the Fédération, the organization expressed its enthusiasm in welcoming these new brands to the Official Schedule of the upcoming Paris Fashion Week. The Chambre Syndicale de la Mode Féminine, in charge of the women’s ready-to-wear division, is set to showcase these exciting labels as part of the official calendar, promising a lineup of fresh talent and cutting-edge designs.
In addition to Cyclas, Rokh, and Lacoste, the upcoming season will feature a diverse array of new brands, including Faith Connexion from France, Karim Adduchi from Holland, Kimhekim from Korea, Kristina Fidelskaya from Crimea, Walk of Shame from Russia, Maison Mai from China, Cukovy from Hungary, Magda Butrym from Poland, and Savoar Fer from France. This eclectic mix of international brands underscores the global appeal and influence of the Paris fashion scene, solidifying its reputation as the preeminent fashion capital of the world.
With the official calendar set from February 25 to March 5, the upcoming ready-to-wear season promises to be a celebration of creativity, diversity, and innovation, showcasing the best and brightest talents from around the globe as they converge in the iconic city of Paris.
To learn more about the upcoming Paris Fashion Week, visit the official website here. For more information on the French Fédération de la Haute Couture et de la Mode, click here.
