French fashion designer Simon Porte Jacquemus is set to make a statement in the fashion industry with his upcoming show at the prestigious Château de Versailles on June 26. Following in the footsteps of iconic fashion houses like Christian Dior and Chanel, Jacquemus aims to position his brand in the upscale segment of the industry by choosing Versailles as the venue for his show.
This decision reflects Jacquemus’ aspirations to elevate his brand’s image and establish himself as a prominent player in the fashion industry. For an independent fashion house like Jacquemus, showcasing his collection at Versailles is a significant step forward. The designer himself expresses deep honor and pride in being able to present his work at such a historic and influential venue.
While the exact location within Versailles where the show will take place remains a secret, the fashion house has revealed that the collection is called “Le chouchou” and covers the autumn-winter 2023/2024 season. This unconventional approach aligns with Jacquemus’ previous disregard for traditional seasonal timelines, adding a unique touch to his brand.
The success of Jacquemus is undeniable, as the brand has experienced consistent growth over the years. In 2022, the brand’s turnover reportedly doubled, reaching an impressive 212 million euros. With ambitions to reach 500 million euros by 2025, Jacquemus plans to expand its boutique on Avenue Montaigne and open five flagship stores in exclusive locations.
The show at Versailles is anticipated to be a momentous occasion for both the brand and the attendees. Combining Jacquemus’ innovative design aesthetic with the grandeur of Versailles is bound to create an unforgettable fashion experience. As the brand continues to capture the attention of major luxury groups, its trajectory towards the highest echelons of the fashion industry appears promising.
Useful links:
1. Vogue: Simon Porte Jacquemus at Versailles
2. Harper’s Bazaar: Jacquemus Show at Versailles
