French fashion brand Jacquemus has announced its plans to enter the beauty market by expanding its offerings to include fragrance and cosmetics. The brand’s founder, Simon Porte Jacquemus, has reportedly partnered with Spanish luxury group Puig for this venture, with a beauty line launch slated for 2022.
While specific details about the collaboration have not been revealed, reliable sources have confirmed the brand’s move into the beauty industry. Jacquemus, known for its iconic Mediterranean-inspired fashion, has experienced remarkable success in recent years. Boasting a massive Instagram following of over 3.8 million and counting, the brand has garnered a dedicated fan base that includes high-profile celebrities like Rihanna and the Hadid sisters.
This expansion into the beauty sector represents a significant shift for Jacquemus, as the brand has primarily focused on women’s and menswear, accessories, and lifestyle collaborations. By partnering with Puig, a prominent player in the luxury beauty segment, Jacquemus aims to leverage the group’s expertise and resources to make a successful foray into cosmetics and fragrances.
Puig, renowned for its portfolio of well-known brands such as Paco Rabanne, Carolina Herrera, and Jean Paul Gaultier, is expected to provide valuable support to Jacquemus in this new endeavor. The partnership is a strategic move that capitalizes on Puig’s established presence and industry know-how, allowing Jacquemus to establish a strong foothold in the competitive beauty market.
As anticipation builds for the brand’s upcoming beauty line, fashion enthusiasts and beauty enthusiasts alike can look forward to discovering the unique offerings that Jacquemus and Puig will bring to the table. With the brand’s signature aesthetic and the backing of a powerhouse like Puig, the beauty line is poised to make a splash in the industry.
[Link 1 – Jacquemus Official Website](https://jacquemus.com/)[Link 2 – Puig Official Website](https://www.puig.com/)
