French fashion brand Jacquemus is set to enter the childrenswear market with its new capsule collection, Pink 2. Designed by the brand’s founder, Simon Porte Jacquemus, the collection features playful and festive items created in collaboration with various artists, designers, and labels. With a focus on the color pink, the collection currently includes three essential pieces – a hoodie, a t-shirt, and a bob hat – all adorned with the Jacquemus logo and available in pink or beige. The items are designed for children aged 3 to 10 and can be purchased exclusively on the brand’s e-shop.
To showcase the new collection, fashion stylist Morgane Camille Nicolas has combined the childrenswear items with pieces from Jacquemus’s main line. This creative blend aims to generate interest in a potential Jacquemus Kids line, which could be integrated into the brand’s existing collections.
Following in the footsteps of designers like Marine Serre, who recently launched her own childrenswear collection, Jacquemus’s venture into this market allows the brand to diversify its offerings. This move highlights the brand’s ability to adapt and expand, appealing to a wider audience. With the potential success of Pink 2, Jacquemus may establish a strong presence in the childrenswear market, further solidifying its position in the fashion industry.
**Useful links:**
Jacquemus Official Website
Marine Serre Official Website
