The opening ceremonies of the 2024 Olympic and Paralympic Games in Paris will feature the French delegation sporting a complete Berluti look. This collaboration is a result of the partnership between the organizing committee and luxury group LVMH.
Antoine Arnault, CEO of Berluti, expressed his pride in the brand’s contribution, stating that they aim to blend elegance and performance during the highly anticipated event. Berluti, along with other prestigious brands like Louis Vuitton and Dior, wants to showcase their passion and expertise in style. They want all members of the delegation, from Paralympians to Olympians, to feel represented as ambassadors of their country and embody the values of French elegance and craftsmanship.
Berluti’s artisans, who have been with the brand since its acquisition by LVMH in 1993, are already collaborating with the event organizers to design the official outfits. This collaboration further solidifies LVMH’s commitment to the Olympic and Paralympic Games of Paris 2024.
LVMH, considered a Premium Partner of Paris 2024, is driven by the pillars of visibility, inclusivity, and excellence. The luxury group officially announced its collaboration with the games last July and joined the exclusive circle of premium partners, including BPCE, Carrefour, EDF, Orange, and Sanofi. While the financial details have not been disclosed, sources estimate the contract to be valued at approximately 150 million euros.
Described as a “creative partner,” LVMH has always highlighted the expertise of its fashion and jewelry houses, gastronomy brands, and beauty brands. The group has recently appointed several athletes as ambassadors for its luxury maison brands, further emphasizing its commitment to athletic excellence.
The partnership between LVMH and Paris 2024 continues to evolve as the games draw nearer. It showcases the strong connection between luxury, elegance, and athletic excellence. Berluti’s complete look for the French delegation during the opening ceremonies is just one example of this collaboration, aiming to celebrate both style and performance.
Useful Links:
– Paris 2024 Official Website
– LVMH Official Website
