French advertising agency Publicis has successfully secured the media budget for luxury conglomerate LVMH in both France and the UK. This significant budget amounts to a staggering €260 million, divided into €160 million for France and €100 million for the UK. Publicis emerged victorious after a fiercely competitive tender process that pitted them against GroupM, the French subsidiary of prominent advertising giant WPP.
What makes this achievement even more noteworthy is that the previous call for tender in 2019 did not include the French and UK markets. By winning this recent decision, Publicis expands its reach and solidifies its position as a leader in the advertising industry. It is undoubtedly a statement of their expertise and capabilities.
Notably, Carat Luxury, a part of the Dentsu Aegis Network group, will continue to manage the advertising budget for LVMH in Italy, estimated to be around €35-40 million. However, Publicis now bears the responsibility of handling campaign planning and acquiring advertising space for the majority of LVMH’s superb lineup of luxury brands, including Dior, Louis Vuitton, Moët Hennessy, and Tiffany & Co.
This victorious endeavor further cements Publicis’s reputation as a key player in the advertising industry. It serves as a testament to their ability to secure substantial contracts from renowned clients. With their extensive experience and expertise in the field, global brands like LVMH trust Publicis as a reliable partner.
As Publicis continues to expand its presence and enhance its capabilities, it is anticipated that they will maintain their trajectory of success in the industry. Their latest triumph with LVMH exemplifies their prowess and sets the stage for even more impressive accomplishments to come.
For more information on Publicis and its achievements, visit their official website here. To learn more about LVMH and its luxury brands, explore their website here.
