Frasers Group, the parent company of House of Fraser, is making waves in the retail industry with the unveiling of plans for a new luxury department store at Meadowhall shopping center in Sheffield. This ambitious project is a crucial step towards achieving Chairman Mike Ashley’s vision of turning House of Fraser into the “Harrods of the high street”.
The new store, spanning 65,000 sq ft, promises to offer a truly upscale shopping experience unlike any other. With features like a champagne bar, pop-up space, wellness treatment rooms, and a curated selection of luxury fashion and lifestyle items, customers can expect to immerse themselves in a world of elegance and sophistication.
Scheduled to open in two phases, the first phase will debut in early winter 2020, showcasing a variety of accessories, trend-led areas, and an interactive Frasers House dedicated to homewares. Visitors can indulge in the beauty hall’s offerings while enjoying a cocktail at the bar, grabbing a coffee at the café, or attending informative masterclasses.
The second phase, set to launch in spring 2021, will introduce the renowned Flannels brand to the store. With its collection of top-tier designer clothing, footwear, and accessories from luxury brands like Gucci, Prada, Burberry, and Off-White, Flannels will elevate the shopping experience at Meadowhall to new heights.
The rebranding of Sports Direct as Frasers Group in 2019 marked a strategic shift towards expanding the company’s presence in the high-end retail sector. Spearheaded by Frasers Group head of elevation, Michael Murray, the launch of the Meadowhall store underscores the company’s commitment to innovation and aspiration.
In addition to Meadowhall, Frasers Group is actively pursuing other exciting opportunities across the UK, with plans to develop flagship stores in key locations like Glasgow, Belfast, and Liverpool. As the group continues to redefine luxury retail, the new department store at Meadowhall is poised to set a new benchmark for upscale shopping experiences, showcasing the brand’s dedication to excellence and growth.
To learn more about Frasers Group and their upcoming projects, visit their website here. For updates on the latest developments at Meadowhall shopping center, click here.
