Frasers Group, renowned for its flagship department stores, has recently opened a new location in the Republic of Ireland. Situated in the Whitewater Shopping Centre in Co Kildare, Frasers Newbridge occupies a sprawling 30,000 sq ft space and offers an extensive selection of beauty, fashion, lifestyle, premium accessories, contemporary accessories, and childrenswear. This expansion aligns with the company’s strategy to enhance its presence throughout the UK and Europe. Frasers Newbridge follows the successful launch of Frasers Wolverhampton earlier in 2021 and the significant refurbishments of Rushden Lakes, Derry, and Belfast. The company has announced further plans for expansion, with upcoming store openings in Cork and Derby later this year.
The Frasers Newbridge store is housed in a unit previously occupied by a Debenhams branch. Frasers Group has undergone a remarkable transformation of the building, turning it into an ultimate shopping destination that prioritizes providing a unique and exceptional experience to customers, along with a vast array of brands and outstanding customer service. The store’s beauty playground stands out as one of its main attractions, offering customers an extensive range of beauty, skincare, and fragrance brands. Estée Lauder, Clarins, and Clinique are among the popular brands available, along with fragrance collections from Creed, Chloé, Boss, Paco Rabanne, and Jimmy Choo.
In addition to its beauty offerings, Frasers Newbridge showcases an extensive selection of ready-to-wear collections across womenswear, menswear, and childrenswear. The womenswear section features a mix of globally recognized brands and contemporary labels including Tommy Hilfiger, Calvin Klein, Barbour, Self Portrait, Sporty & Rich, Good American, and Agolde. Frasers Group’s menswear offerings include fashion, shoes, and accessories from sought-after brands such as Boss, CP Company, Levi’s, Barbour, and Hugo. The childrenswear space also highlights collections from Barbour, Boss, CP Company, and Paul Smith.
Managing Director of Luxury & Premium for Frasers Group, David Epstein, expressed his enthusiasm for the opening of Frasers Newbridge. He emphasized the company’s ambitious plans for growth and expansion, underscoring their unwavering commitment to the brand’s future. Frasers Newbridge promises a contemporary and interactive retail experience, and the company is thrilled to introduce this concept to Ireland.
The opening of Frasers Group’s latest store in Ireland further solidifies its position as a leading retail destination not just in the UK but also across Europe. Frasers Group’s dedication to offering a diverse range of products and exceptional customer service is showcased in the new Frasers Newbridge store. As the company expands its presence, customers can look forward to more exciting shopping experiences in the coming years.
Useful links:
1. Frasers Group Official Website
2. Whitewater Shopping Centre Official Website
