Los Angeles-based fashion brand Frame is thrilled to announce that world-renowned model Gisele Bündchen will be the new face of its Winter 2023 collection. The highly anticipated campaign, which has been beautifully captured by influential fashion photographer David Sims, aims to present a fresh visual narrative for Frame by showcasing three distinct aspects of the “new Frame woman.” These include the high-fashion side of the brand, inspired by the vibrant city of Los Angeles; the laid-back California lifestyle; and the much-loved Denim campaign, highlighting Gisele in the brand’s iconic jeans.
Erik Torstensson, co-founder of Frame, couldn’t contain his excitement about this exciting collaboration. He expressed, “This is not just a new decade for Frame, it is a new era. Our Fall collection truly embodies the creative vision we had for the brand when we first started. And for me, there is no better living icon to represent our campaign than Gisele. She is not just a model; she is an entrepreneur, a mother, and an advocate for the environment. Gisele perfectly embodies the values of wellness, thoughtfulness, and an incredible work ethic, all while effortlessly exuding style. It’s truly an honor to collaborate with her, and a dream come true for our brand.”
Fashion enthusiasts can look forward to getting their hands on the Winter 2023 collection, which will be available for purchase at Frame stores worldwide. Additionally, global retailers such as Net-A-Porter, Matches Fashion, Harrods, Selfridges, MyTheresa, Neiman Marcus, Bergdorf Goodman, and Elyse Walker will also carry the collection. With 14 stores across North America and one store in London, Frame continues to expand its presence internationally. For those who prefer online shopping, the brand is easily accessible through various e-commerce platforms, as well as select department stores and boutiques around the world.
Be sure to check out the Winter 2023 collection and witness Gisele Bündchen’s stunning representation of the “new Frame woman.” Stay up to date with Frame’s latest releases and collaborations by visiting their website and following them on social media.
Useful links:
– Frame Official Website
– Frame on Instagram
