Former Yeezy General Manager Jon Wexler has made a significant career move by joining the renowned Canadian e-commerce platform Shopify as the Vice President of its creator and influencer program. With a background deeply rooted in the world of sneakers and fashion, Wexler brings a wealth of experience and innovative thinking to his new role at Shopify.
Commencing his role on September 14th, Wexler is set to spearhead Shopify’s efforts in expanding partnerships with creators and artists. His primary focus will be on empowering small businesses to scale their entrepreneurial ventures, marking a strategic shift for the platform as it looks to further connect with the creative community and offer new avenues for collaboration and growth.
Having spent close to two decades at Adidas, Wexler boasts a proven track record of driving impactful change and growth within the industry. Notably, he previously served as the general manager of Kanye West’s influential Yeezy label, where his strategic direction and cultural impact were instrumental in shaping the brand. Prior to this, Wexler held various key leadership positions at Adidas, including Vice President of Global Entertainment and Influencer Marketing, Global Director of Entertainment and Influencer Marketing, and Global Brand Manager.
Throughout his tenure at Adidas, Wexler’s innovative approach to brand partnerships garnered widespread acclaim for steering the focus towards collaborations with prominent pop culture figures such as Beyoncé, Pharrell, and Kanye West. By broadening the brand’s appeal and reach, Wexler played a crucial role in elevating Adidas’ stature in the fashion world and capturing the attention of a diverse audience.
Upon his appointment at Shopify, Wexler expressed his excitement in joining the team and his dedication to supporting creators and artists from all backgrounds. He stressed the significance of cultivating meaningful relationships with customers and creating a nurturing ecosystem for entrepreneurial ventures of all sizes.
Lauding Wexler’s visionary approach to partnerships, Loren Padelford, Vice President, and General Manager at Shopify, acknowledged his potential to bring innovative insights to the platform’s business model. With a strong emphasis on empowering creators and fostering a community-centric ethos, Wexler’s addition to the Shopify team is expected to drive heightened levels of growth and engagement on the e-commerce platform.
As Wexler embarks on this new chapter at Shopify, industry insiders are eagerly anticipating the transformative impact he will undoubtedly have on the company’s creator and influencer program. Leveraging his extensive experience and forward-thinking leadership, Wexler is poised to revolutionize the way Shopify interacts with creators and enables small businesses to flourish in the ever-evolving digital marketplace.
For more information on Jon Wexler’s new role at Shopify, visit this link.
To learn more about Shopify’s creator and influencer program, explore this page.
