Former Senior Vice President of Merchandising at Versace Joins Luxury Brand Lanvin as Deputy General Manager

Former Senior Vice President of Merchandising at Versace, Arnaud Bazin, has taken on a new role as Deputy General Manager at luxury brand Lanvin. In his new position, Bazin will be working alongside Grace Zhao, Deputy General Manager for Asia-Pacific operations, to oversee Lanvin’s global strategy and its implementation worldwide. This appointment demonstrates Lanvin’s dedication to expanding its global presence and maintaining its success in the luxury fashion market.

With over 25 years of experience in renowned luxury fashion houses such as Chanel, Hermès, Christian Dior, and Versace, Bazin brings a wealth of knowledge and expertise to Lanvin. Based at the brand’s headquarters in Paris, Bazin is well-equipped to contribute to Lanvin’s future growth and development.

At the Salon du Luxe Paris 2020, Bazin spoke about the resilience of the luxury industry during the Covid-19 crisis. This video, showcasing his insights and perspectives, can be found on the platform of the 2020 edition of the salon.

Lanvin’s decision to bring Bazin on board highlights its strategic approach to driving growth and innovation in an ever-changing luxury landscape. With his extensive experience in merchandising, Bazin will play a crucial role in further developing Lanvin’s strategies and enhancing its brand image on a global scale.

Lanvin, founded in 1889 by Jeanne Lanvin, is renowned for its elegant and sophisticated designs. With the new leadership team in place, the brand aims to continue delivering exceptional craftsmanship, exquisite materials, and timeless style to its discerning clientele.

As Deputy General Manager, Bazin will collaborate closely with Grace Zhao to steer Lanvin’s global strategy and ensure its successful implementation across all regions. By prioritizing customer experiences and expanding the brand’s reach, Bazin and Zhao aspire to solidify Lanvin’s position as one of the leading luxury fashion houses worldwide.

This appointment marks an exciting new chapter for Lanvin, setting the stage for future growth and success. With a strong leadership team in place, the brand is well-positioned to navigate the challenges and capitalize on the opportunities within the luxury fashion industry, while staying true to its heritage and distinctive style.

Useful Links:
– Salon du Luxe Paris 2020: https://salonduluxe.paris/en/home
– Lanvin Official Website: https://www.lanvin.com/

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