Footpatrol, well-known among sneaker enthusiasts, has recently unveiled the newly renovated flagship store in the vibrant Carnaby area of London. With eight successful years under its belt, the store has taken on a significant transformation, drawing inspiration from the modern style introduced at its Paris location earlier this year.
Gone are the days of the original wooden structure that defined the store since it first opened its doors in 2010. In its place now stands a sleek and futuristic blend of metal and stone finishes. The new design is all about creating an open and welcoming atmosphere for both customers and brands. Taking the lead on the reimagined look is the London-based architectural design specialist, Counterfeit Studio, which has skillfully preserved the essence of Footpatrol’s London roots.
One notable feature of the revamped store is the innovative use of fibreglass sections, serving as oversized benches, display shelves, and cladding throughout. This resourceful yet stylish design choice not only adds to the aesthetic appeal but also offers flexibility in rearranging the store layout as needed.
The iconic Footpatrol Gasmask logo has also received a facelift to align with the new Parisian-influenced design. A striking neon Gasmask, crafted by artist Marcus Bracey and his team at God’s Own Junkyard, now takes center stage at the London flagship. The refined color hue and steel housing of the neon accentuate the overall aesthetics of the store.
John Brotherhood, the Head of Buying & Operations at Footpatrol, emphasizes the brand’s forward-thinking approach in pushing the boundaries of footwear fashion. By curating the most coveted products from top footwear brands and designers, Footpatrol continues to showcase innovative styles that represent the future of footwear. The redesigned space prioritizes customer experience, ensuring easy navigation and seamless interaction with the latest footwear offerings.
The revamp of Footpatrol’s London flagship store symbolizes a fusion of contemporary design elements with the brand’s traditional identity. The new aesthetic not only showcases a dedication to innovation but also underscores a commitment to customer engagement. It creates a dynamic space that celebrates the shared passion for footwear between the brand and its loyal customers.
Learn more about Footpatrol’s latest offerings and store updates here, and discover the architectural wonders of Counterfeit Studio here.
Sources:
– Footpatrol Official Website
– Counterfeit Studio Official Website
