Flannels, the upscale fashion and beauty retailer owned by Frasers Group, has unveiled its new regional flagship store in Leicester. This impressive three-story store spans an impressive 35,000 square feet and offers a curated selection of high-end brands in men’s and women’s fashion, accessories, and beauty products. This expansion demonstrates Frasers Group’s dedication to physical retail expansion, especially at a time when many retailers are downsizing.
The Leicester store is an extension of Flannels’ existing location in Fosse Park, but it underwent a massive rebuild and transformation. Notable additions include unique Beauty Changing Rooms and a leading Beauty Bar concept. The store’s standout feature is a breathtaking three-story staircase complemented by a massive 10-meter high mirror, creating a seamless and luxurious shopping experience.
The opening of the Leicester flagship store is just one part of Flannels’ ambitious plan to open ten new flagship stores within the next five years. Frasers Group has been actively elevating its portfolio, enhancing its Sports Direct chain, introducing upscale Frasers department stores, and positioning Flannels as a major player in the British luxury fashion and beauty retail market.
Michael Murray, Group Head of Elevation at Flannels and future CEO of Frasers Group, expressed his excitement about the Leicester opening. He emphasized Flannels’ commitment to disrupting and redefining retail, while also showcasing their visionary approach and providing shoppers with a world-class destination in a key UK city.
The inclusion of Flannels Beauty in the Leicester store is a significant development. Following its successful launch in Sheffield last month, the beauty category has become a focal point for the brand. In addition to iconic beauty brands like Chanel, Charlotte Tilbury, Creed, Tom Ford, and Armani, Flannels Beauty will also introduce independent disruptor brands that have traditionally had limited regional presence. This includes names like Skin Gym, Natasha Denona, Dr. Barbara Sturm, Tata Harper, and Omorovicza. The store will also serve as the exclusive physical stockist of Patrick Ta.
Flannels’ next flagship store is scheduled to open in Liverpool, further expanding its presence in the UK retail market. Through its commitment to brick-and-mortar stores and its dedication to offering world-class brands and exceptional shopping experiences, Flannels is solidifying its position as a leading luxury fashion and beauty retailer.
Useful links:
1. Flannels official website
2. Frasers Group official website
