Luxury retailer Flannels has recently unveiled its newest store in Preston, UK, further demonstrating the company’s commitment to physical retail and its mission to bring luxury shopping to new locations. With over 55 stores already spread across the country, this latest opening marks another milestone for the brand.
Situated in Deepdale Shopping Park, the 15,000 sq ft store offers a meticulously curated range of luxury designer clothing and accessories for men, women, and children. Shoppers can expect to find prestigious brands like Alexander McQueen, Balenciaga, Burberry, Off White, and Versace.
Lauren Barrie, Head of Luxury Retail Development at Frasers Group, expressed her excitement about the new store, emphasizing how it effectively brings the Flannels brand to life in a physical space. The store aims to engage customers in a unique and immersive shopping experience, offering an extensive selection of luxury fashion and contemporary streetwear brands all under one roof.
This grand opening comes after Flannels’ successful launch of regional flagship stores in Sheffield and Leicester, as well as other locations like the Liberty Shopping Centre in Romford, Essex. Looking ahead, Flannels has ambitious plans to establish 15 new stores across the UK in 2021.
The opening of the Flannels store in Preston holds significant importance for the UK retail industry, as it highlights the contrast between retailers who are retreating from physical stores and those who are embracing and expanding their physical retail presence, like Frasers Group. It also underscores the growing demand for luxury brands in regions that were previously devoid of high-end stores.
Frasers Group’s dedication to expanding its physical retail presence is rooted in its belief in the value of in-store experiences. Despite the surge in online shopping, the company recognizes that many customers still appreciate the tactile and immersive nature of brick-and-mortar stores.
As the Flannels brand continues to thrive, it aspires to extend its unique shopping experience to more locations throughout the UK. By investing in physical stores and offering a thoughtfully curated selection of luxury fashion, Flannels sets itself apart in a highly competitive market. The opening of the Preston store exemplifies the company’s unwavering commitment to providing world-class shopping destinations for its discerning customers.
Useful links:
– Flannels Official Website
– Frasers Group Official Website
