Flannels Unveils Impressive 18,000 sq ft Flagship Store on Oxford Street
In a major milestone for luxury retail, Flannels has officially opened its extravagant flagship store on the renowned Oxford Street in London. Spanning an impressive 18,000 square feet at the prominent corner of Oxford Street and Poland Street, this new store marks the 44th location for the prestigious brand in the UK. The design concept for this opulent space was expertly crafted by Italian studio Pconp in close collaboration with the talented artist Riccardo Previdi.
Catering to the discerning tastes of fashion-forward shoppers, Flannels’ Oxford Street store boasts an exclusive array of designer and cult streetwear brands. From Balmain and Burberry to Ganni, Gucci, Off-White, Versace, and Vetements, the four-floor retail haven promises a truly luxurious shopping experience for both British and international clientele alike. To enhance the shopping experience even further, the store features a concept floor that showcases various services and experiences courtesy of both permanent and guest collaborators. Notably, the store includes the UK’s debut Flight Club sneaker consignment store pop-up.
Setting itself apart from the competition, Flannels is revolutionizing the traditional retail landscape with its Oxford Street flagship store. One of the standout features is the astounding three-floor curtain walling adorned with state-of-the-art 4K digital screens. Within this captivating space, visitors will have the chance to marvel at W1Curates, a groundbreaking permanent digital public art installation that showcases pieces from both established and up-and-coming artists. Moreover, customers can take advantage of the innovative Style & Collect service, which enables them to have their online purchases delivered to the store for a luxurious and hassle-free changing suite experience.
By strategically positioning itself in the heart of Europe’s busiest shopping hub, Flannels demonstrates its unwavering commitment to becoming a leading luxury destination. Thanks to robust revenue growth and increased profitability, the brand’s parent company, Sports Direct, is actively expanding Flannels’ reach with the addition of new stores in key cities across the UK. This forward-thinking approach underscores Flannels’ burgeoning presence in the luxury retail sphere, with ambitious plans for global expansion on the horizon.
To learn more about Flannels and their latest flagship store on Oxford Street, visit their official website here. For a virtual tour of the stunning new store, check out this video here.
