Flannels, the luxury chain owned by Frasers Group, has recently launched an exciting holiday campaign called “The Party Never Stops.” This campaign aims to showcase Flannels’ vibrant seasonal partywear collection while capturing the energy and spirit of UK club culture. Created by Sunshine and photographed by Aidan Zamiri, the campaign features a talented cast of dancers grooving to the beats of BIIG PIIG’s ‘Kerosene’ in various urban settings.
Inspired by the thrilling moment when a club closes its doors and the anticipation builds for the after-party, the campaign takes viewers on a journey through high streets and back alleys. The dancers, invigorated by the music, weave their way through the city with overhead lamps, shop displays, and twinkling lights guiding their path. Despite the wintry setting, the cast manages to keep the party going, imprinting their footprints in the snow as they dance their way through.
What sets this campaign apart is its focus on fashion. Flannels proudly presents a range of haute-glam partywear, featuring designs from renowned luxury brands including Balenciaga, Prada, Balmain, Saint Laurent, Vivienne Westwood, 16Arlington, Versace, and Jacquemus. Whether it’s a captivating scarlet Balenciaga gown cascading to the floor, a bold and vibrant hot pink Prada coat, or a shimmering sequined Balmain minidress, the collection offers bold and eye-catching options for partygoers. Saint Laurent provides sleek and sexy tailoring for both men and women, while Vivienne Westwood adds a rebellious touch with corset and trouser combinations.
In addition to the stunning clothing, the campaign emphasizes the importance of accessories. Exquisite handbags and statement shoes take center stage, offering a variety of styles and designs to suit different tastes. Coats also play a prominent role in the campaign, ranging from Balenciaga’s luxurious faux fur options to Prada’s stylish flight jackets.
Joseph Prince, Flannels’ Head of Luxury Campaigns, expressed his excitement for the campaign, emphasizing that it celebrates the vibrant and influential youth culture of today while paying homage to cultural history. He believes that the campaign further solidifies Flannels’ position as a leader in the luxury fashion industry by showcasing the brand’s New Luxury offerings and championing bold originality.
“The Party Never Stops” campaign beautifully captures the essence of Flannels’ vibrant partywear collection and the infectious energy of UK club culture. With its strong emphasis on fashion and its celebration of youth and cultural history, this campaign is sure to leave a lasting impression, solidifying Flannels’ position as a trendsetter in the luxury fashion industry.
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