Luxury retailer Flannels has joined forces with high-end performance apparel brand 247 by Represent, UK functional training brand Marchon, and wellness nutrition brand Puresport for an exciting fitness collaboration. To kick off the collaboration, a pop-up launch was held in Flannels’ flagship store, showcasing collections from Represent and Marchon. The collection offers a wide range of active and lifestyle apparel including jackets, hoodies, t-shirts, pants, shorts, socks, and wristbands.
But the collaboration didn’t stop there. Puresport organized a public run and Marchon hosted two days of intense workouts, adding even more excitement to the fitness series. To wrap it all up, a panel talk featuring industry leaders such as George Heaton, Michael Murray, and Ollie Marchon will be held. The panel talk will be hosted by Vogue Business’s Lucy Maguire, making it a must-attend event.
David Epstein, Managing Director of Premium and Luxury at Frasers Group, expressed his enthusiasm for the collaboration, highlighting how it showcases Flannels’ ability to combine trending products with innovative experiences. He also mentioned that Flannels X will continue to introduce various initiatives throughout January to bring the community together and strengthen their active category.
Ollie Marchon, founder and strength coach of Marchon, emphasized that the collaboration’s main goal is to unite communities and transform people’s approach to health, wellness, and performance. By encouraging individuals to live a life without limits, they hope to make a positive impact on people’s lives.
To learn more about Flannels and their collaboration, visit their official website here. Additionally, for more information about 247 by Represent, Marchon, and Puresport, check out their respective websites here, here, and here.
